Featured in Forza, Cavilino, and Prancing Horse magazines, this initial campaign is the grand revelation of the Razza Pura by Bradan. It offers an invitation to Ferrari enthusiasts the world over to join us as we usher in the new standard of customized performance. The Razza Pura is a labor of love, and this ad encourages both fans and owners to invest themselves in the project through our open and extensive web documentation — a step-by-step breakdown of the process from concept to execution.