
Stage 3: Drawing the Concept
After careful review of the laser scan and simulation data, the team began sketching out designs meant to enhance both beauty and aerodynamics. It was important to be ever mindful of the limitations and boundaries of both aspects, because any sacrifices in either aesthetics or performance would be unacceptable to the final product. It was also vital to keep within the natural lines of the car, and not rebody the original Ferrari design. Such a balancing act isn’t an easy task; incorporating a new design while working within the factory lines, proportions, and geometry is an arduous process.
Our goal was to produce a vehicle with a classic, timeless look, with signature Italian contours and an ultrafine attention to detail. At the same time, it was vital for us to improve aerodynamics, air intake, heat expulsion, and weight reduction in specific target areas of the vehicle.
Aside from the wheels and the nose of the car, everything was to be designed internally. The front end was developed in tandem with a Strosek Design of Germany, who worked alongside us to ensure the maximum quality in the final product. When the final concept came together on paper, the team was ecstatic. It was sleek, balanced, and beautiful. It was finally time to see if all our ideas and hard work could be taken off the page and applied in a real-world environment.